1. Choose the job and the homeowner action
Decide which service should lead the campaign and what you want the reader to do next. An inspection request, project consultation and scheduled service appointment are different actions. Give the ad one main goal, even when your company provides several services.
2. Confirm your mailing area and dates
- Compare your service territory with the published zone and city directory.
- Confirm the exact ZIP codes, issue availability and placement with the team.
- Review artwork deadlines and mailing dates before setting an offer expiration.
- Check that your team has capacity to answer inquiries and schedule estimates.
3. Gather the information behind the design
- Your current logo and the exact business name you want customers to see.
- Real project photographs you have permission to use.
- A concise service description and any verified credentials you plan to display.
- Your phone number, website and a landing page matching the advertised offer.
- The full conditions of discounts, financing, warranties or other claims.
4. Review the proof as a homeowner would
Check the service headline, spelling, contact information and offer terms. Read the ad at its actual printed size. Scan any QR code with a phone and make sure the destination works without requiring a login.
Confirm every price, date and claim before approval. Use authentic reviews only when you have the appropriate permission and can accurately attribute them. If an image is illustrative, do not describe it as one of your completed jobs.
5. Set up response tracking before delivery
Ask Top Pros to arrange the included call tracking. Decide who answers calls and how missed calls will be handled. Test the advertised contact route before the issue is distributed.
Create a simple record for inquiry date, campaign, requested service, city, qualified status, estimate booked, sale and job value. If a homeowner first calls from the ad but signs a contract later, keep the campaign attached to that customer record.
6. Review quality, sales and follow-up
Count qualified inquiries, estimates and booked jobs separately. Cost per qualified inquiry is total campaign cost divided by qualified inquiries. Cost per booked job is total campaign cost divided by booked jobs. If there are no qualifying outcomes, report that directly rather than dividing by zero.
Use your own completed-job economics to judge profitability. Review the message, geography, offer and call handling before changing several variables at once. Results vary, so a campaign review should reflect actual evidence rather than a promised lead count.