What goes into your proposal
- Placement: ask which ad sizes and positions are available for your trade.
- Coverage: choose one zone or a combination that matches your service area.
- Schedule: confirm the issue, artwork deadline and distribution dates.
- Preparation: discuss professional artwork, proof approval and call-tracking setup.
- Terms: review the total cost, payment schedule and any campaign commitments before booking.
Ask about circulation and coverage together
Top Pros publishes 11 distribution zones, with 100,000 homes per zone and 1.1 million homes across the full distribution. Use these figures to understand reach, then confirm the exact ZIP codes and geography of your proposed campaign.
A large circulation figure does not tell you how many homeowners currently need your service. Compare the delivery area with your crew capacity and preferred projects. A smaller, suitable territory may be easier to serve than a broader area outside your usual routes.
Compare the full campaign cost
When comparing advertising options, ask what the quote includes: placement, artwork preparation, distribution and tracking. Top Pros offers professional ad design; call tracking is available at no extra charge. Confirm the details of your chosen package directly with the team.
Use cost per thousand delivered homes as one audience-cost measure: campaign cost ÷ delivered homes × 1,000. It is not the cost per lead. Once the campaign runs, calculate cost per qualified inquiry and cost per booked job using your actual results.
Work out what success means for your business
Define a qualified inquiry before the ad runs. For example, it may be a homeowner within your territory requesting a service you actually provide. Track the inquiries, appointments, estimates and jobs that follow.
Compare campaign cost with the contribution from completed work after direct job costs, using your own business figures. Do not evaluate advertising only on gross revenue or raw call counts. Results vary, and neither circulation nor an advertising proposal guarantees a financial return.
Send us a useful starting brief
Tell us your business name, trade, preferred cities, services you want to promote and desired timing. If you have an existing ad, mention whether you want to reuse it or develop new artwork. Our team can then discuss available options and provide current pricing.