Top Pros Magazine · Updated October 20, 2026
Learn & plan
Practical marketing guides for contractors
Make informed decisions about where to advertise, what to say and how to measure results. These guides are for home improvement businesses planning local campaigns.
Explore contractor marketing guides
How to get more roofing inquiries
A practical roofing marketing plan: choose your territory, sharpen your offer, coordinate direct mail and online follow-up, and measure booked estimates.
Explore the guideIs direct mail worth it for contractors?
Evaluate contractor direct mail by service area, project value, creative, follow-up and measured job results rather than broad claims about print or digital.
Explore the guideMeasure magazine advertising ROI
Track calls, qualified inquiries, estimates and sold jobs. Use a worked example to calculate contractor advertising return after direct job costs.
Explore the guideYour next campaign starts here
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